Management with AI

I run my company with a team of AI agents. Now I build yours.

Process, memory and agents, with the decision in the hands of whoever signs off. For people who lead operations, processes, quality, projects or the whole company.

Rodrigo Rotondo smiling, wearing glasses and a black T-shirt
Rodrigo RotondoCEO · 30 years in operations
30 years
operations, processes, projects and quality
10
AI advisors who analyze with me
13
AI specialists who produce deliverables
15+
routines that run on their own every week
The problem

AI without rules is an intern without a boss.

Almost every company already uses AI. Almost none has changed how it works. The reason is rarely the tool: it is the lack of process, memory and rules around it.

  • 01
    Every conversation starts from scratch

    The AI doesn't know who the customer is, what was decided last week or how the company writes. It answers well and decides poorly.

  • 02
    The process only exists in people's heads

    Automating what isn't written down speeds up the confusion. The first agent is a well-written procedure.

  • 03
    Nobody knows what it can do on its own

    Sending, publishing, buying and deleting need an owner. Without rules, the AI either does nothing or does what it shouldn't.

  • 04
    The gain becomes an opinion

    If you don't measure the before, nobody can prove the after. And an AI project without proof dies at the first budget cut.

Method

Five layers, in this order. The tool comes last.

It is the same path I used to build my own digital team. It works for one person's area or for the whole company.

01Process

What gets done, who owns it, what goes in, what comes out and when it is done. Written for people and for AI.

02Memory

The second brain: decisions, customers, projects and the knowledge of key people, organized and linked.

03Agents

Advisors who analyze and specialists who produce: proposals, procedures, reports, meeting minutes, content.

04Routines

What comes back every week starts arriving ready: the daily agenda, the Monday report, the Friday wrap-up.

05Governance and measurement

What AI does on its own, what needs approval, what never goes in. And time measured before and after.

Inside my digital team

This is not theory. It is how I work every day.

I am the CEO of a software company with more than 250 customers. I run it from an environment I built myself: a main assistant, a board of virtual C-levels and specialists who deliver finished documents.

  • 01
    A board that disagrees with me

    Virtual CEO, CFO, COO, CRO, CTO, CPO, CMO, Growth, HR and Legal. They analyze, debate and close with one recommendation and the dissenting views. They decide nothing.

  • 02
    Specialists who deliver finished work

    Audit-ready procedures, technical and commercial proposals, RFP responses, release notes, internal audits, posts and videos.

  • 03
    Routines that arrive before I do

    The daily agenda at 9 a.m., the weekly wrap-up on Friday, a productivity report every night, with time measured.

  • 04
    Rules that are not up for negotiation

    Emails stay as drafts, nothing is published without my order, passwords never go in. Everything is logged.

Me · 7:40 a.m.
Prepare tomorrow's leadership meeting with what was left open from the last one.
Assistant
✓ Previous minutes read, 7 action items.
5 done, 2 overdue: the contract review and the support hire.
Agenda in 4 blocks with the week's numbers. CFO and COO left comments.
Invitation saved as a draft. I'll send it when you say so.

Illustrative example, fictitious data.

Where I apply it

From the areas I have led to yours.

Processes

Procedures, SOPs and work instructions written and reviewed

● audit-ready standard
Quality

Internal audits and nonconformities with evidence

● ISO 9001 and 27001
Projects

Status, risks, minutes and next steps without building them by hand

● PMI method
Sales

Proposals, RFPs and follow-up with the knowledge base

● from request to PDF
Executive management

Virtual board, daily agenda and weekly wrap-up

● for decision-makers
People

Team KPIs and prepared conversations

● AI recommends, people decide
Content

Posts, videos and newsletters approved before publishing

● in your voice
Maintenance

Maintenance with AI: where I come from

● see this track →
Formats

From the first assistant to a company-wide team of agents.

Conversation

30 minutes to understand your operation and find the first gain. Before that, read the e-book "I cloned myself".

Workshop

One morning with your team: everyone leaves with their own assistant up and running.

4-week pilot

One executive or one area: process, memory, the first agents and a measurement of the gain.

Team of agents

The environment for the area or the company, with routines, rules and KPIs.

Mentoring

For people leading the transformation who want someone who has already done it.

Studio portrait of Rodrigo Rotondo in a black blazer
Why me

Process before it was trendy. AI before it was mandatory.

I started by automating KPIs in Access to take 20 days of spreadsheet work off a supervisor's plate. Then came processes, audits, projects and a software company. AI is the latest tool for an old idea: technology eliminates unproductive work and turns it into information for decisions.

QualityISO 9001, ISO 14001 and OHSAS 18001 internal auditor
ProjectsPMI Project Management (FGV) · R$21 million plan for new assets
ManagementGraduate program in Business Management (ESADE) · CEO and founder of Manusis4
AIGenerative AI (MIT, 2026) · SMRP 2026 speaker
See my full background →
Frequently asked questions

Before we talk.

Do I need to know how to code?

No. You use the environment by talking to it. I build the structure, together with you; your part is explaining how the work gets done and making the decisions.

Which AI do you use?

Day to day I work with Claude, from Anthropic, and that is what I build the environments on. The method (process, memory, agents, routines and governance) applies to any tool.

Where does my company's data live?

In your environment. The data rule comes before the first agent: what can go in, what never goes in (passwords, for example) and who approves what goes out.

Does this replace people?

It replaces tasks, not judgment. AI prepares, analyzes and drafts; whoever signs off decides. That is what frees the team's time for the work only people can do.

How soon do results show up?

The first assistant works the same day. In the 4-week pilot, measuring time before and after shows the gain in numbers, not impressions.

Founding pilot · interest list

Let's build the first team of agents for your area.

The first pilots get founding terms, in exchange for a case I can talk about. Tell me the area, the size of the team and the task that steals the most time today. I reply personally.

Message received. I reply personally.